Archive for the “Uncategorized” Category

kHyal

kHyal

Why did you first get online?

1985 on a Hayes Smartmodem. Soon after, I joined an Amiga Users Group at Yale University and became a frequent contributor to their BBS. My passion for computing drove me to create digital animation and video art, MIDI music recordings and live performances, and to publish a series of communications as well as mouse-drawn illustrations and cartoons. I published my first zine in New Haven, called “Squid Florentine at Large” on the Amiga. Computing was the first thing I did each morning, and the last thing each night, often into the wee hours of the next day.

When did you first get involved with digital and why?

Although I had spent my youth pouring over my father’s design annuals and books on graphic design, and writing and illustrating my own stories, I still felt like I was a fine artist at heart. When I realized that supporting myself this way was not a route I wanted to take, I veered toward graphic design as a career but found myself extremely frustrated with old school techniques. Computers gave me the toolbox I craved while Internet access provided the opportunity to expand my communication. I started my career on an Amiga computer in the early 80s, and then moved on to Macs, and PCs when I had to.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).

After attending college in Boston, spending time in New York, then living in Los Angeles and San Francisco, I settled in New Haven, CT in the mid-80s. I met Mark Levinson, the pioneer of “high end audio” in a gallery where I worked part-time. He offered me a job at his start-up company, Cello. I was immediately hooked on the technology and tradeshows like CES, where we showcased Cello products.

Later, I got my first job in advertising by pitching the principals of a small New Haven agency. They hired me, I recommended and installed desktop computers and scanners and trained their staff — in exchange for knowledge on working in the agency world. I’ve been using computers to make a living in design and advertising ever since.

Over the years I ran a service bureau and worked at two different type houses just making the switch to personal computers over old school equipment. In 1991, I was Creative Director at Microtech International where I produced international ad campaigns, designed trade show booths and promotions, collateral and packaging. At Microtech, I was surrounded by a large team of highly technical folks whom I adored. One of them turned me on to Mondo 2000 magazine, a Cyberpunk publication and precursor to WIRED magazine, that I began to illustrate for. I was invited by Davy Jones of The Monkees to create illustrations for the book Mutant Monkees and the MultiMedia Manipulation Machine. I also met, and worked with Paul Haslinger, formerly of Tangerine Dream, on a CD promotion and MacWorld party for Microtech. I found my passion was in anything highly creative and digital.

In 1994, Microtech founder and CEO, Cliff Wildes, asked me to join him in a software publishing partnership. We launched six consumer titles into the marketplace in a year, and our software Personal Backup shipped with every Iomega Zip drive for the Mac during the first year of their launch.

I began to spend a lot of time at events in New York’s Silicon Alley. I was a guest and sometimes host on several shows at Pseudo, I produced “The kHyal Show” at the New York Film Academy, and I began to get hired as a digital photo journalist to cover events for the Canadian Consulate’s New Media Division, the MIT Enterprise Forum of New York City of which I was a member of the Marketing Committee, WWWAC events, Internet World and more. I also published my own editorial content on kHyal.com, taking hours to create custom html layouts for each page, which now of course with blogging software takes only minutes.

In 1996, I cofounded blowtorch studios, an interactive agency and software development firm with Jackie Lightfield. Jackie was another partner at our software publishing company and prior to that, my colleague at Microtech.

Later, I worked in the touch screen kiosk development industry as Creative Director for Allied Systems, a large Sun Microsystems VAR, then Netkey, formerly Lexitech, which was founded at Yale University’s Science Park technology incubator. In the late 90s I was Creative Director at circle.com, an all-digital agency now doing business as Euro RSCG Discovery.

After 9/11 and the dotcom crash, I worked in educational publishing, not exactly a cutting-edge technology field. However, my passion was in setting up workflows within digital publishing systems with our clients, including McGraw-Hill and Harcourt using k$ and Woodwing.

In 2007 — I founded fiZz agency, a digital marketing communications firm. I also cofounded PUSH workshops with my husband Karl Heine, who is a designer and has owned and operated a creative recruitment firm, creativeplaement.com, for 22 years. We produce events and workshops for creative professionals, speak at art and design schools and are working on a book called Getting Noticed, a career guide for creative professionals, which highlights effective social marketing tactics.

Parallel to my career in digital design, marketing, PR and advertising — I have experimented with technology to make and show art and music. I had a band in the mid-80s called The Ultra Violet Rakes that was all MIDI, and accompanied with digital video. I was in a technology/art show at the first wired building in New York, 55 Broad Street, then at Ricco/Maresca Gallery in SoHo in an exhibition called CODE also featuring artist Char Davies from Softimage and an array of artists from R/GA.

What do think the future will hold internet/digital?

I think the technological advances will expand by leaps and bounds in tandem with improvements that allow more inclusion of the natural world in look and feel. You can see the backlash of too much computer-generated content in the youth culture now, including the return to vinyl records and organic Etsy-style and MakerBot DIY design trends. I believe that humans will be humans, a species that is driven to have the things we want. And, we want better, faster technologies that improve our lives superficially, intellectually, financially and physically.

September 1, 2010 Post Under Featured, Uncategorized - Read More

Women’s Internet History Project Launches with NYC Event

Women’s Internet History Project Launches with NYC Event

Women’s Internet History Project launched its first event on August 12, 2010. The conference room was packed with women from all aspects of involvement with providing a purpose and usage of the internet and digital. The support from the attendees was overwhelming. Advisory board members Gloria Feldt and Mary Boone provided sound advice on the organization. Several luminaries came to the meeting to ready to provide direction on the project.

The project is designed to provide a platform for women who provided a purpose and usage of the internet. Different from Wikipedia in that the records align to create a visual representation of history. Records align with current events, prominent women and the development of internet. The project will help document histories of the women in this industry, provide insight for researchers and educators, and lead itself to next generations of women who want to get into this exciting and ever changing industry. Including documentation of these histories the project design will change the way history is presented.

Many great discussions opened up including areas of copyright, legal entity, ownership of the records, and whether or not to participate. Some of the women involved worked hard but received little or no recognition for their work. It is interesting to note the meeting became a little heated with a discussion over whether or not men should help with the project.

After the discussion portion of the meeting there was plenty of time for networking. It was great to see so many rekindling relationships!

The meeting place for the event was beautiful and provided by advisory board member, Renee Edelman at Edelman’s offices and help from Charlie Campbell and Daisy Hutchinson. Thank you for your help!

August 16, 2010 Post Under Featured, Tery Spataro, Uncategorized - Read More

Lori Schwab

Lori Schwab

Why did you first get online?

The why is the same as the when. For a job I had at the time, we needed to be inline or ahead of the communications curve, which is why and when I got my first external Hayes modem — remember those? This was followed with my first email account with CompUServe. It was very exciting for me as the first person in the office to have it — which drove the then IT guy crazy because he didn’t have enough knowledge to control it. Eventually I landed at NYNMA, where, obviously. the need to be online was implied.

When did you first get involved with digital and why?

My CompUServe account was in 1993. It was late 1994, when I received two job offers. The first was with a traditional design organization and the other was with NYNMA. When faced with the choice of traditional vs. uncharted territory, there was no doubt in my mind that this “Internet” thing was where I wanted to be.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).

I started in public relations at Ruder Finn’s Arts and Communications Counselors, specializing in visual and performing arts public relations and marketing. We provided corporations, cultural institutions, government agencies and foundations with strategic communications counseling. From there I moved to a consulting firm, working with cultural institutions, community organizations, and companies to develop visitor experiences. One of our clients was the International Design Conference in Aspen, which then hired me as the Program Director. There I was introduced to the best and most innovative ideas through art, design, communications and technology. Finally, I was hired by NYNMA as the Executive Director, charged with running and growing this important new organization.

What do think the future will hold internet/digital?

Ah, the big question, and as they say, if I knew I’d be rich. Clearly the impact of both Social Media and Mobile technologies are the current trends that will lead future developments in the short term. Further, I suspect that the days of completely free quality original content are numbered.

Beyond that, frankly, I have no clue and I’m always suspicious of those that emphatically declare they know what’s coming.

This I know for sure, whatever happens is dependent on supporting and encouraging the creative and innovative work and minds of people who, as of today, we don’t even know exist.

August 6, 2010 Post Under Featured, Uncategorized - Read More

Aliza Sherman

Aliza Sherman

Why did you first get online?

I first used an external modem to connect with a BBS in 1987 on my
Amstrad 1640 desktop computer. I had purchased the computer and a dot
matrix printer to type out my many stories that I had hand written
into spiral notebooks since I was in grade school. I had dreams of
publishing a book and felt that typing out manuscripts would be a good
first step.

At the time, I was living in Manhattan with my sister and two other
women who were very concerned about my computer usage which kept me
busy every evening and into the wee hours of the night. I, on the
other hand, was fascinated with words on the glowing screen and the
information I could access and post.

My favorite story about learning about the Internet is about being
logged into a BBS one night and some words flashed on the screen “Do
you want to talk?” I jumped out of my seat, ran to the window and
closed the blinds, thinking that someone was watching me or that my
computer was talking to me. Hey, I’d seen War Games. Eventually I
discovered that there were other people logged into the same BBS that
I was at the same time and that we could talk to one another through a
chat function. BTW, the person asking to chat with me that first time
was a 17 year old boy from Brooklyn.
When did you first get involved with digital and why?

My Internet hobby was growing, and I looked for every possible way to
bring my love of being online and onilne communications to my jobs. At
the time I purchased my first computer, I was in the music business
and over the years tried to get some of the bands I worked with such
as Metallica and Def Leppard online but my bosses resisted. Then when
I was running a nonprofit organization on domestic violence awareness,
I created the first online resources on domestic violence prevention
including a forum on a national BBS Women’s Wire, on America Online
and eventually on the Web.

Once I learned about the Web and took a $10 class on basic HTML, I was
hooked because of the incredible power for building and creating that
HTML afforded me – and anyone – and for the global reach. I began
getting emails from around the world thanking me for publishing
domestic violence research and safety information on the Web – a site
called SafetyNet that no longer exists.

Before the advent of the Web, around 1992, I began consulting clients
about email marketing and online focus groups using listservs as the
interactive platform. By 1995, I was building websites for clients
including launching the first online information about breast cancer
for Avon’s Breast Cancer Awareness Crusade. They were my first major
client for my Internet consultancy CGIM (Cybergrrl Internet Media
later renamed Cybergrrl, Inc.) although we initially launched them on
America Online, not the Web. I build their first website for $1200 and
consulted Avon Products, Inc.’s marketing and legal department about
the ins and outs of building a presence and community online.
How would you describe your work and professional interests in the
1990’s (or 80’s etc).

I was immersed in all things Internet but loved the Web. While we
built and communicated on a variety on commercial online services
(anyone remember eWorld?!?), the Web held so much fascination for me.
I built the first three websites for women, predating Women.com and
iVillage by over a year. The major difference between what we did with
Cybergrrl and our “competitors” is that we paved the way on a
shoestring, and they came into the space fully funded, using us as an
example of the viability – and opportunity – in reaching women online.

While working on the Web, I also began writing books for women
including “Cybergrrl: A Woman’s World Wide Web” and “Cybergrrl@Work.”
Speaking engagements followed, and I was lucky enough to be flown
around the world to speak at corporations, conferences, and to
governments about the issues surround women and the Internet and
nonprofits and the Internet. I lived and breathed the digital world
and loved being able to bring complex and confusing technical
information to women and girls so they could learn and benefit from
technology.
What do think the future will hold internet/digital?

Every day, there is something new, some new way to create, connect,
communicate. I’m amazed at how far we’ve come but also how far we
haven’t. I’m still irked that so many technology companies are led by
men, hire mostly men and are funded by men, particularly in
programming. And that the presence of women in any power positions or
the upper echelons of tech is still comparable or often in worse shape
than it was in the 90s. One step forward, two steps back, and the same
barriers- and sexism – we faced back then exist today. We have all
learned how to navigate around the barriers to find our successes, but
the fact they still exist is pathetic. But onward and upward.

July 5, 2010 Post Under Aliza Sherman, Featured, Uncategorized - Read More

Brenda Scott

Brenda Scott

Why did you first get online?

In 1982, I was in the Navy and stationed in London England right out of a 3 week computer school. It was there, that I found that we could actually type back and forth to Pensicola, FL to get our advancement test scores before anywhere else in the fleet. We would be the ones transferring all of the Atlantic Fleet test scores out to them once they had all been compiled and transmitted to us. Once I returned to the states in 1984, I discovered that there were internet connections called “BBS” that was very intriguing to me. I joined a local BBS out of Bristol, CT. Of course they could only have 5 people on line at the same time and later expanded to 10 people. I used to go to a chat room and play moderator on Trivia night. Occasionally, all of us would meet and go bowling and there I was able to put faces to the mysterious people typing to me. The couple that started the BBS decided to drop it as it became too expensive to expand.

When did you first get involved with digital and why?
I first got heavily involved with digital while I was in the Navy. Of course the old days consisted of punched cards transmitted to pay and personnel records. Later, I learned about data bases, email and just how powerful te digital age was becoming. I was constantly striving to learn new things about computers. All of this started when I was in High School and my father took apart a Commodore 64 to show me what made it work. He played a game tape (similar to an audio tape) and I heard the squelch that he explained to me was what told the circuits what to do. I was hooked. I wanted to know more! I continued on with my Navy computer career, learning all I could possibly learn and then transferred to the Army in 2001 where I was able to work in repair and network setup.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).

I’m a business owner specializing in music for the elderly. Of course all of my music is now digital. I’m still amazed at how far the digital age has gone and look forward to the next 20+ years of technology that is out there waiting to be put out to the public. The 80’s would be described as more of a discovery stage for me in the digital world. The 90’s would be catagorized as the “fine tuning”. All of my computers and laptops are networked to one central location in my house. Every civilian job that I’ve worked in has been computer based. “If my personality isn’t enough for you, my computer skills certainly are!”

What do think the future will hold internet/digital?
The possibilities are endless!! It was a sad day when the government decided that new technology was hitting the streets too quickly which caused that new technology to slow. I want to see “today” how far we are with new digital technology. I fear that most of the general public will see their privacy diminished unless they learn how to defend themselves against digital preditors. I can say that I’m as excited today as I was in the 80’s during my discovery era to see what’s next.

June 25, 2010 Post Under Featured, Uncategorized - Read More

Danielle Cyr

Danielle Cyr

Why did you first get online?

I had moved to LA and my sister told me about an LA BBS. I thought it would be a good way to meet people in my new city. For the most part, though, it was just creepy guys trying to pick up girls. 😉 It was a “prehistoric” Facebook.
When did you first get involved with digital and why?

I first got involved in 1998. I was a junior attorney at a midsized NYC law firm doing tedious work when the internet industry exploded. The companies and the people seemed more in-line with who I was/am and I started going to every industry event I could in an effort to try to get business (even though my firm didn’t expect me to bring in business). Mostly, though, I just wanted to be around the people who were doing cutting-edge things in a new medium. They were smart, were able to think creatively and had common sense. My fav kind of people!

June 16, 2010 Post Under Featured, Uncategorized - Read More

Lydia Kidwell Sugarman

Lydia Kidwell Sugarman

Why did you first get online?

Mine wasn’t the earliest experience. I saw and sent my first emails in 1992 w/o really understanding how it worked. But, I was so intrigued, blown away really by this new disruptive technology. At the time, I was selling syndicated television programming for a new company called Summit Media that has gone on to great success. Oh, by the way, that’s where I also started using Apple products. I had my own Mac in my office.

I bought my own first Mac, a 520 laptop with an internal 14.4 modem in 1994 and discovered all the listservs. Walrus @ $35/month was my Internet provider. I later added an external 56K modem, whoo-hoo!

When did you first get involved with digital and why?
In early ’95 I made the transition to working in “New Media.” It was way more fun and exciting than program sales and I was convinced it would reshape how we received and would eventually interact with content. In ’97 I had the privilege of working under Bruce Judson at Cellularvision. Bruce had been General Manager, Time Inc. New Media, where he was the co-founder of Time Warner’s Internet initiatives, including Pathfinder. We used to discuss how we could leverage the Cellularvision technology to effect convergence of Internet, subscription television programming, and e-commerce.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).
By 1997, I was sending out a monthly newsletter, using Word, Eudora, and Mindspring.com (bought by Earthlink, Inc.) to 2,500 women cyclists. This grew into the first online magazine for chick cyclists, GirlGroove.com and an e-commerce site called TheGoodEgg.com.

My last “job” was as Managing Editor at quickly defunct WeTheShoppers.com where I continued building community, creating content, doing market research into how women use the Internet, and learning what not to do in a start-up.

Along the way, I always maintained my love affair with email and email marketing, the 800-lb. gorilla of the Internet. So, in January, 2001, I officially launched PrivateLabel Interactive, an email marketing consultancy focused on helping SMBs get online and get their messages out. Since May, 2001, we’ve been an Email Solution Provider of PrivateLabel Mail.

This is a particularly exciting time as we are quickly approaching launch of V3.0 of the greatly expanded ESP technology under a new brand, Venntive.

Simultaneously, work on the startup business, Caduces, a consumer-focused health platform progresses. Stay tuned for that later in 2010!

What do you think the future will hold internet/digital?

After nearly 20 years, I am again blown away. The potential represented by brilliant engineering combined with nearly limitless imaginations of the people who have literally been born into this digital world is frequently beyond my comprehension.

I think we will in the very near future be walking computers of the digital sort. I think we will have the option to have RFID chips inserted under our skin that will hold all our health information, at the very least. Greater use of pill-size cameras, DNA mapping, and finely targeted mapping of the body will make diagnosis and treatment extremely exact and accurate.

Seamless entertainment experiences will a commonplace aspect of our daily lives. It all already exists, it’s just a matter of pulling it together and making it cost-effective.

How nice would it be for our refrigerators to automatically submit an order to replace what’s needed and schedule a delivery when we’re sure to be home? How about downloading our daily calendar to program our vehicles to take the best route to run all our errands or sales calls?

It’s limitless. Isn’t that great?!

So, it’s as easy today as it was 15 years ago to tell you why I moved into digital. I wake up every morning totally excited by the possibilities of what the day will bring.

June 16, 2010 Post Under Featured, Uncategorized - Read More

Cecilia Pagkalinawan

Cecilia Pagkalinawan

Why did you first get online?

In 1993 bought a Mac PowerBook and it came with a “fax modem” and an AOL start-up disk. That was when I first went on the internet and got an e-mail account.

When did you first get involved with digital and why?
I was working as a media specialist at Young & Rubicam. I was immediately drawn to the internet and started clipping any article about the internet and started distributing them internally to key management. My distribution list went from 8 to 35 in 8 cities. One day, clients such as Coca Cola started asking, what is this internet thing and what should we do about it? I wound up becoming the in-house internet expert. Eventually, our clients needed websites and I had to find web agencies to develop them. I met with K2 Design, Razorfish, and http://www.facebook.com/l/3c15e;Agency.com. K2 Design wound up hiring me away. I left Y&R for K2 in 1995 and became the 6th employee. K2 eventually went public with over 65 employees and I was VP of Creative Affairs and Client Services at age 26 working with clients such as Audi, AOL, IBM, Nine West, and Toys R Us.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).

Work was pretty intense. We had to create some kind of structure so we can compete head to head with large agencies and appear professional instead of a bunch of scrappy kids. We had a pitch for MCI’s MarketplaceMCI and went head to head against their ad agency, Messner Vetere Berger McNamee Schmetterer Euro/RSCG and wound up beating them. My background at Y&R helped in making sure our presentation was top notch and MCI wouldn’t be able to tell we’re a small firm of 10 people working out of former hotel rooms in the Village. Doug Cleek the Creative Director did the designs and I actually wrote all the copy for MCI’s first e-commerce effort back in 1996. After winning the business we then created online shops for Footlocker, Champs, Gourmet Foods, etc. Back then, you had to print out the order form and fax it in.

What do you think the future will hold internet/digital?

Internet and digital will be so integrated within our lives that we won’t need to mention or differentiate between internet and digital. It will just be. Mobile has done so much to immerse our lives and merge online with offline. So much of our data and information will be shared that privacy and permission marketing will be a non-issue. Brands micro-targeting to us, utilizing our digital footprint and public data will just be as expected as product placement on TV.

June 16, 2010 Post Under Featured, Uncategorized - Read More

Dara Tyson

Dara Tyson

Why Did You First Get Online?

Coming out of the book publishing/retailing world, I was attuned to what was happening in the industry from the mid 80s because of professional necessity. At home, we had a TRS 80 back in 1987 and graduated to an IBM XT in 1989. This was all pre-Windows and MS-DOS wasn’t intuitive to use nor any fun at all. I needed the cheat sheet to execute most commands and it was an exercise in frustration.

When did you first get involved with digital and why?

In 1995, I was heading up public relations for a gaming company and developing a love of technology. I had to ramp up real quick for the E3 (Electronic Entertainment Expo) the gaming industry was one of the drivers in pushing the technology forward. I believe Internet Explorer 1.0 launched that year and was I ever ready for it. I had a sense that digital was going to be huge in so many unimaginable ways and I wanted to be part of it.

How would you describe your work and professional interests in the 1990’s (or 80’s etc).

From 1983-1990, I headed up the public relations/communications area for Waldenbooks and its subsidiaries, including WaldenSoftware. After spending several years in market research, I went to a head up the communications effort for the aforementioned gaming company. I then joined Mecklermedia, the producer of Internet World, the trade shows, the Web site and the magazine as the pr/investor relations point person. That was the cat bird seat to view all that was being introduced in the industry. The trade shows were super charged with companies holding competing press conferences to announce and launch new products/services. And thousands of reporters and analysts would converge to capture it all.

What do you think the future will hold internet/digital?

I believe sensory components will be added for mass consumption…getting the feel, smell, taste experiences. All that is external will be able to be integrated into our digital experience. That Star Trek transporter isn’t so far in the future…the abillity to materialize halfway around the world on a whim, then be home for dinner. What’s that great line? “If it can be conceived, it can be achieved”…it’s only a matter of time…and technology.

June 16, 2010 Post Under Featured, Uncategorized - Read More

Preserving the History of Women Who Inspired the Usage and Purpose of the Internet

Women’s Internet History Project is dedicated to preserving the stories and contributions from women who were the pioneers of the early internet days 1980-1999. This project provides the biographies, contributions, experiences and connections shared by women who were involved with internet and digital.

Mission: The premise of this project is to provide a platform to tell our stories, connect with one another, and celebrate the accomplishments of women in every aspect of the Internet evolution.

We’re building a historical record of women in the Internet history over a 20 year span.

The project is co-founded by Tery Spataro and Aliza Sherman.

June 14, 2010 Post Under About, Uncategorized - Read More